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Bücher Wissen & Bildung Englische Bücher Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige & Branchen Introduction to the Hospitality Industry
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Introduction to the Hospitality Industry
Clayton W. Barrows (Broschiert, Englisch)
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Beschreibung
Covering all the latest trends, challenges, and opportunities in the hospitality industry, all in a thoroughly revised edition of a landmark text
Students preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, Internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting… and dynamic industry.
The Seventh Edition of Introduction to the Hospitality Industry gives students the foundation they need to thrive in today's hospitality industry, covering everything from finance to operational issues. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Written in a clear, accessible style and richly illustrated, the text offers a comprehensive and engaging introduction to the field, including:
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Case histories highlighting examples from today's hospitality organizations and associations
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The latest trends in lodging, emphasizing new electronic distribution channels
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Expanded coverage of franchising, gaming, and spas
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New examples of the use of technology, including profiles of leading companies and the latest technology usage statistics
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Exploration of the significant changes that have taken place in hospitality and tourism in the post-9/11 world
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New and revised Internet exercises to familiarize students with Internet usage in today's hospitality industry
Upon successful completion of this text, readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
07.03.2008
Sprache
Englisch
EAN
9780471782766
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Clayton W. Barrows
Seitenanzahl
560
Auflage
7
Einbandart
Broschiert
Autorenporträt
Clayton W. Barrows is Professor of Hospitality Management at the University of New Hampshire.
Tom Powers is Professor Emeritus at the School of Hospitality and Tourism Management at the University of Guelph in Ontario, Canada.
Schlagwörter
Hotel- und Gaststättengewerbe, Fremdenverkehr
Höhe
232 mm
Breite
18.9 cm
-.-
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