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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing Marketing for Engineers, Scientists and Technologists
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Bis zu 50 % günstiger als neu
21 Tage Widerrufsrecht
Optischer Zustand
Beschreibung
Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be a mandatory reading for all engineers who are involved in the design and marketing of products and services.
Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of… Quality, School of Engineering and the Built Environment, Napier University
In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership.
Deirdre Makepeace, Senior Examiner, CIM
To succeed, products and services must satisfy customers' needs and wants. Engineers, scientists and technologists need to understand these to develop and deliver better products. This book presents the range of marketing sectors including consumer products, services, international and business to business. Current issues in the marketing environment such as green and social marketing are discussed. Full cover is given to the implementation powerhouse of marketing and the service extended marketing mix. Management skills are needed to implement marketing plans, such as leadership, negotiation and consultancy and these topics are covered in section three. Section four brings all the elements together into three key areas, new product development, market driven quality and marketing plans.
Written by a technologist for technologists this book is essential reading for engineers, scientists and technologists taking a module of business studies or marketing at all levels. It also provides a good foundation of marketing strategy for MBA students with a technical or science first degree. Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
21 Tage Widerrufsrecht
Technische Daten
Erscheinungsdatum
07.03.2008
Sprache
Englisch
EAN
9780470057094
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Tony Curtis
Seitenanzahl
368
Einbandart
Broschiert
Autorenporträt
Dr Tony Curtis has 25 years industrial experience in the chemical and aroma trades industries before moving into education. He is a Fellow of the Royal Society of Chemistry, a Fellow of the Chartered Institute of Marketing and Senior Examiner for the 'Marketing Management in Practice' paper for the Professional Diploma in Marketing of the Chartered Institute of Marketing.
Schlagwörter
Allg. Marketing, Introductory Marketing, Business & Management, Wirtschaft u. Management, Marketing
Thema-Inhalt
KJS - Vertrieb und Marketing
Höhe
246 mm
Breite
18.9 cm
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