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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing Parental Decisions on Processed Snack Choices
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Parental Decisions on Processed Snack Choices
Andreas Senkbeil (Broschiert, Englisch)
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Beschreibung
Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children’s influence on parental decision making is essential to marketers who need to assess… the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and what roles children play in the parental purchase decisions for snacks. Furthermore the research concentrates on processed snacks in order to determine the most prominent factors in the Thai food market and thus propose appropriate information for marketers based on empirical research collected. This book makes important contributions to the family respectively parental decision making research and it should serve as a framework to the future research in the area of children's influence. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
01.10.2009
Sprache
Englisch
EAN
9783836680813
Herausgeber
Diplomica Verlag
Sonderedition
Nein
Autor
Andreas Senkbeil
Seitenanzahl
100
Auflage
1
Einbandart
Broschiert
Buch Untertitel
A Study of Thai Parents in Bangkok, Thailand
Autorenporträt
Andreas Senkbeil, born in 1978, has studied Industrial Engineering and Management specializing in Innovation Management and holds a Master in Business Administration. He received Departmental Honors from the School of Business and Technology at Webster University, Campus in Thailand. He recently returned from Thailand to work for one of Germany’s leading companies in the Banking and Insurance Industry.
Schlagwörter
Thai Parents, Parental Decision Making, Thai study, Food Industry, Snacks, Thailand, Bangkok
Höhe
270 mm
Breite
19 cm
Hersteller: Diplomica Verlag, Hermannstal 119k, Hamburg, Deutschland, 22119, kontakt@bedey-media.de, Bedey und Thoms Media GmbH
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