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Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige & Branchen Developments and Trends in the German Home Entertainment Market
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Developments and Trends in the German Home Entertainment Market
Jan-Peter Langer (Broschiert, Deutsch)
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Beschreibung
Few industries have had a comparable dynamic development in recent years as the home entertainment market.
Only twenty years ago the home entertainment market was well ordered and relatively easy to understand. Television accompanied by VHS recorders as well as radios with analog terrestrial reception offered one directional content provided by a relatively small number of broadcasting… institutions. The internet age more than anything changed this scenario fundamentally. Not only did the internet change the way we communicate with each other but has also offered an alternative platform for entertainment content. Other technological advancements such as high definition television, hard disc recording, 3D to name just a few further fueled this dynamic development. Many of the technological advancements also had an influence on entertainment content being offered and as a consequence changed the entire entertainment industry.
Most experts would agree that we are in the middle of a major dynamic shift in the entire home entertainment industry. Which technologies will prevail? How will these technologies drive different forms of content? How will consumers react to these changes and adopt content and technologies? It is the purpose of this book to try to shed some light on these questions by providing a thorough analysis of past and present developments in the German home entertainment market as well as to develop scenarios on possible future developments.
To develop these scenarios expert interviews with true market insiders have been conducted accompanied by an in depth market research using available industry data. All information has been carefully analyzed using leading analysis tools in order to gain a deep understanding of the market.
As with many studies attempting to give answers to complex questions about future scenarios there are no easy answers and fully precise road maps. Nevertheless, several important market drivers and future development trends could be identified. This research report is therefore intended for both practitioners as well as researchers who are searching for market insights in this challenging but fascinating market. neu 39,90 € -29 %*
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Technische Daten
Erscheinungsdatum
14.04.2011
Sprache
Deutsch
EAN
9783844203400
Herausgeber
epubli
Sonderedition
Nein
Autor
Jan-Peter Langer
Seitenanzahl
240
Auflage
1
Einbandart
Broschiert
Lesealter
0-99
Schlagwörter
Markt, 3D, DVD, Cinema, Blu Ray
Thema-Inhalt
KN - Industrien und Branchen
Höhe
190 mm
Breite
12.5 cm
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