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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Politikwissenschaft Allg. & Lexika Understanding Political Public Relations Techniques
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Understanding Political Public Relations Techniques
Albina Gayoso (Gebundene Ausgabe, Englisch)
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Beschreibung
This book focuses on Political Public Relations (PPR) Techniques of both Russian and US Leaderships. It does so by analysing leadership (presidential or otherwise) inaugural addresses from the two countries between 1980 to 2018, using triangulation analysis of verbal, non-verbal language, and emotions of speakers. Given that the Russian perception of Political Public Relations, known as Political… Technologies (PT) in Russia, is unique and often misunderstood or misinterpreted in Western scholarship, the book acts as a bridge between these two fields of studies. With that in mind, the study of Political Technologies is explained and applied in a wider sense than is offered by other disciplines, specifically in more meaningful ways than suggested in communications discipline in the West. In doing so, the book not only offers a deep dive into theory, but also provides a unique methodology aiming at extracting and analysing PPR or PT techniques. This triangulation method allows us to investigate a combined effect of audio visual and verbal “effects” on the general public, and offers a way of interpreting such “effects”. Readers would understand more about the research dynamic in PPR discipline, apply the triangulation methodology to expand this research, and more generally find out more about the evidence-based list of PPR techniques and their applications and interpretations.” Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
02.01.2023
Sprache
Englisch
EAN
9789811975981
Herausgeber
Springer Singapore
Sonderedition
Nein
Autor
Albina Gayoso
Seitenanzahl
333
Auflage
1
Einbandart
Gebundene Ausgabe
Buch Untertitel
An Exploration of Their Value and Function for Political Communication
Schlagwörter
Political Communication, Political Public Relations, Political Technologies, Non-Verbal Politics, Visual Politics, Russian Public Speeches, American Public Speeches, Political Persuasion, Public Relations
Thema-Inhalt
JPH - Politische Strukturen und Prozesse
GTC - Kommunikationswissenschaft
Höhe
210 mm
Breite
14.8 cm
Hersteller: Springer, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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