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Bücher Englische Bücher Wissen & Bildung Geisteswissenschaft, Kunst, Musik Psychologie Psychology of Gift-Giving
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Psychology of Gift-Giving
Bernd Stauss (Broschiert, Englisch)
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Beschreibung
Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother’s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance… with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail.The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others:What ‘secret’ rules of giving and receiving do we follow?What messages do we send with our gifts?How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother’s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail. The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others: · What ‘secret’ rules of giving and receiving do we follow? · What messages do we send with our gifts? · How do certain characteristics- such as the amount of the price or empathy - influence satisfaction with a gift? · What mistakes should we avoid when giving gifts in romantic relationships? · When is a monetary gift appropriate and when is it not? The Author Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.What mistakes should we avoid when giving gifts in romantic relationships?When is a monetary gift appropriate and when is it not?The presentation of psychological gift-giving research is supplemented by references to gift-giving episodes in fiction by authors such as Paul Auster, Jonathan Franzen, Margaret Mitchell, and Thomas Mann. These illustrate the scientific findings and allow us to emotionally comprehend the experience of giving and receiving.The AuthorProf. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt. 32,09 €
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Technische Daten
Erscheinungsdatum
05.01.2023
Sprache
Englisch
EAN
9783662663929
Herausgeber
Springer Berlin
Sonderedition
Nein
Autor
Bernd Stauss
Seitenanzahl
180
Auflage
1
Einbandart
Broschiert
Schlagwörter
Give, Gift-giving, Psychology, Christmas, Birthday, The right gift, The psychology of giving, Gift, Gifts, Gift tips, give presents
Thema-Inhalt
JM - Psychologie
JMH - Sozialpsychologie
Höhe
203 mm
Breite
12.7 cm
Transparenz & Sicherheit
Hersteller: Springer Gabler, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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