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Bücher Wissen & Bildung Englische Bücher Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Management SALESTEGY (english edition)
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SALESTEGY (english edition)
Jan Wieseke (Gebundene Ausgabe, Englisch)
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Beschreibung
SALESTEGY (https://salestegy.com) Combining SALES & STRATEGY – Guiding Innovative Business Models to Success SALESTEGY has been developed for sales and strategic management decision-makers. The approach combines the worlds of sales and strategic management, which are often analyzed separately from one another. SALESTEGY means that SALES & STRATEGY are combined to find promising business models and… implement them, ideally in terms of sales. In this book, the practical implementation of innovative business models is shown based on detailed examples of real companies. Managers are provided with step-by-step instructions on how to assess their business models and successfully structure their sales management. THE AUTHOR Prof. Jan Wieseke is one of the world’s top four sales researchers.* He is a tenured professor at the Sales Management Department at the Ruhr University of Bochum and works as a visiting professor at ESMT Berlin and Loughborough University (UK). He has been presented with the national “Professor of the Year” award for the practical relevance of his teaching. He is a member of the scientific advisory board of Prof. Schmitz & Wieseke – Sales Management Consulting, a management consultancy focused on sales. * Over the last decade, he has ranked in the top 20 of all Marketing professors in the “Author Productivity” rankings of the American Marketing Association (AMA) for his research contributions to premier journals. For the topic of Sales, he has consistently ranked among the top four. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
01.01.2023
Sprache
Englisch
EAN
9783982385839
Herausgeber
Bochum Sales Publishing GmbH
Sonderedition
Nein
Autor
Jan Wieseke
Seitenanzahl
344
Auflage
1
Einbandart
Gebundene Ausgabe
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