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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing Scaling Customer Success
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Scaling Customer Success
Chitra Madhwacharyula, Shreesha Ramdas (Broschiert, Englisch)
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Beschreibung
Customer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus on customer adoption, customer experience and then positive correlation, organic growth and retention is achieved. This book will provide a practical guide for operationalizing the Customer Success function and methodologies. As we now step into the… next phase of Customer Success, a phase of growth and standardization, it becomes important to start thinking about how to effectively scale this extremely important function. You'll see how to go from just offering a taste of Customer Success experience to your top customers, to offering it to all your customers, irrespective of their tier, spending, and current growth potential. As you expand the scope of Customer Success across all your customers, it becomes very important to understand how to operationalize Customer Success, how to convert the philosophies and ideas and best practices to usable operational models, and how to build a Customer Success Center of Excellence (CoE) focused on standardizing, scaling and expanding Customer Success practices and methodologies to optimize customer and company success and ROI. Scaling Customer Success will show you what kind of operational processes and workflows need to be put in place based on the stage of your company, products, customer engagement model and desired outcomes, what metrics are important to measure and how to capture those metrics. You'll also study what kinds of workflows to establish, how to effectively map and analyze results and most importantly, how to do Customer Success at scale effectively. What You'll Learn • Understand what a Customer Success Center of Excellence is• Establish a blueprint for how to scale and automate a Customer Success practice• Review information on key Customer Success metrics and workflows Who This Book Is For Company leaders and customer success managers 40,65 €
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Technische Daten
Erscheinungsdatum
29.03.2023
Sprache
Englisch
EAN
9781484291917
Herausgeber
APRESS
Sonderedition
Nein
Autor
Chitra Madhwacharyula, Shreesha Ramdas
Seitenanzahl
266
Auflage
1
Einbandart
Broschiert
Buch Untertitel
Building the Customer Success Center of Excellence
Schlagwörter
Scaling Customer Success, Customer Success Operations, Customer Success Center of Excellence, Digital Customer Success, Tech Touch Customer Success, Customer Success Automations, Customer Success Metrics, CS 2.0, CS 3.0, Next gen CS
Thema-Inhalt
KJSU - Kundendienst
JMJ - Arbeits-, Wirtschafts- und Organisationspsychologie
KJS - Marketing und Vertrieb
KJ - Betriebswirtschaft und Management
Höhe
235 mm
Breite
15.5 cm
Transparenz & Sicherheit
Hersteller: Apress, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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