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Bücher Englische Bücher Sachbücher Politik, Gesellschaft, Wirtschaft Betriebswirtschaft & Unternehmen Double Your Price: The Strategy and Tactics of Smart Pricing
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Double Your Price: The Strategy and Tactics of Smart Pricing
David Falzani (Broschiert, Englisch)
★★★★★
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Beschreibung
Winner of the Sales and Marketing Business Book Awards2024 Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company's ability to reinvest than top line sales growth. But if you don't… understand the psychology of pricing, having the wrong price can undermine your chances for success. Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you'll be able to answer the following questions for your business or product: How much should we charge for our product or service? How much are our customers willing to pay? If we increase our price, will we lose customers? How can setting prices help us cover our costs? What are the benefits of a pricing strategy? Will increasing or decreasing prices help my business to succeed? Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury. A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right. Judges feedback for Double Your Price from the Business Book Awards 2024: "Double Your Price has changed the way the judges think about pricing Its easy to navigate, and takes a simple concept and explains convincingly why it should be applied to any business It gives compelling strategies to address chronic undercharging, ways to build the value to the customer as well as useful insights on pricing with premium customers in mind Well-researched and actionable, the judges were impressed with what they discovered about the psychology of pricing Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
23.03.2023
Sprache
Englisch
EAN
9781292426341
Herausgeber
Pearson Education Limited
Sonderedition
Nein
Autor
David Falzani
Seitenanzahl
256
Auflage
1
Einbandart
Broschiert
Einbandart Details
beidseitig bedruckter Einband (einschließlich bedruckter Innenseiten)
Thema-Inhalt
KJMB - Management: Führung und Motivation
KJS - Marketing und Vertrieb
KJMD - Management: Entscheidungstheorie
KJMP - Projektmanagement
KJC - Strategisches Management
Höhe
214 mm
Breite
13.8 cm
Hersteller: Microsoft Press, St.-Martin-Straße 82, München, Deutschland, 81541, salesde@pearson.com, salesde@pearson.com
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