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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing Value Realization in the Phygital Reality Market
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Value Realization in the Phygital Reality Market
Lin Huang, Biao Gao, Mengjia Gao (Gebundene Ausgabe, Englisch)
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Beschreibung
This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term “phygital reality market” is used, implying that the… physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation — in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation. Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
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Technische Daten
Erscheinungsdatum
10.08.2023
Sprache
Englisch
EAN
9789819941285
Herausgeber
Springer Singapore
Serien- oder Bandtitel
Kobe University Monograph Series in Social Science Research
Sonderedition
Nein
Autor
Lin Huang, Biao Gao, Mengjia Gao
Seitenanzahl
212
Einbandart
Gebundene Ausgabe
Buch Untertitel
Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds
Schlagwörter
Consumer Behavior, Omnichannel Retailing, Smart media, Virtual reality and Meta-verse, Real and Digital World, Digital Marketing Channels, Digital Transformation
Thema-Inhalt
JMJ - Arbeits-, Wirtschafts- und Organisationspsychologie
KJSG - Online-Marketing / Social Media Marketing
KJD - Management: Innovation
JBCT1 - Medienwissenschaften: Internet, digitale Medien und Gesellschaft
Höhe
235 mm
Breite
15.5 cm
Transparenz & Sicherheit
Hersteller: Springer, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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