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Category Management
Birgit Schröder, Sofia Allerby, Christian Eisenberg, Angelika Hense, Justine Lauer, Dr. Jennifer Meyer (Broschiert, Englisch)
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Beschreibung
Cooperation creates added value. This is the basic idea behind category management (CM). Retailers and manufacturers pool their knowledge to strategically develop categories. The focus is on the needs and expectations of shoppers and consumers in brick-and-mortar retail, as satisfied customers lead to benefit for all parties involved.
The basis for successful CM is the standardised 8-step CM… process. Hand in hand, in eight consecutive steps, retailer and manufacturer identify category specific value potential, develop appropriate measures and implement them in store.
Whether fast-moving consumer goods or non-food: the 8-step CM process enables retailers and manufacturers across all sectors and distribution channels to proceed in a unique, targeted and efficient manner.
This textbook explains the CM concept from the ground up for beginners as well as for advanced practitioners with valuable suggestions for practical implementation. A process that has been successfully established worldwide for decades - rethought and updated. Based on the expertise of retail, industry and GS1 Germany, representing ECR Germany, the neutral competence and service centre for optimising cross-company business processes along the value chain. Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
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Technische Daten
Erscheinungsdatum
23.06.2023
Sprache
Englisch
EAN
9783982361451
Herausgeber
GS1 Germany GmbH
Sonderedition
Nein
Autor
Birgit Schröder, Sofia Allerby, Christian Eisenberg, Angelika Hense, Justine Lauer, Dr. Jennifer Meyer
Seitenanzahl
252
Einbandart
Broschiert
Einbandart Details
Klebebindung
Buch Untertitel
In eight steps to more success at the point-of-sale
Schlagwörter
Category Management, CM, Retailer, Manufacturer, Retail, Shopper, Consumer, ECR, Efficient Consumer Response, Assortment, Placement, 8-step process, FMCG, Category, Brick-and-mortar retail, Needs, Expectations, Potential, Point-of-sale
Thema-Inhalt
KJMV7 - Management: Marketing und Vertrieb
KJMV8 - Einkaufs- und Supply-Management
Höhe
240 mm
Breite
16.5 cm
Hersteller: GS1 Germany GmbH, Stolberger Straße 108 a, Köln, Deutschland, 50933, campus@gs1.de
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