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Bücher Englische Bücher Sachbücher Politik, Gesellschaft, Wirtschaft Betriebswirtschaft & Unternehmen Exploring Strategy, Text & Cases
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Exploring Strategy, Text & Cases
Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes (Broschiert, Englisch)
★★★★★
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Optischer Zustand
Beschreibung
Understand basics and develop expertise to think and behave like a manager
Exploring Strategy,
12th Edition
, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book… raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change.
Text and Cases
also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.
New to this edition:
The 12th Edition of
Exploring Strategy
has been comprehensively updated to help you:
· Understand clearly the key concepts and tools of strategic management
· Explore hot topics, including business models, corporate governance, innovation and entrepreneurship
· Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.
Richard Whittington
is Professor of Strategic Management at the Said Business School, University of Oxford.
Duncan Angwin
is Dean of Nottingham University Business School.
Patrick Regner
is Professor of Strategic Management at Stockholm School of Economics.
Gerry Johnson
is Emeritus Professor of Strategic Management at Lancaster University School of Management.
Kevan Scholes
is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.
Pearson, the world’s
learning
company. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
04.12.2019
Sprache
Englisch
Originalsprache
Englisch
EAN
9781292282459
Herausgeber
Pearson Education Limited
Sonderedition
Nein
Autor
Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes
Seitenanzahl
840
Auflage
12
Einbandart
Broschiert
Thema-Inhalt
KJC - Strategisches Management
Höhe
266 mm
Breite
19.6 cm
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★★★★★
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