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Bücher Englische Bücher Wissen & Bildung Sachbücher Kunst & Literatur Musik, Film, Theater Naturwissenschaft, Medizin, Informatik, Technik Informatik & EDV Internet Allg. & Lexika Designer's Guide to Product Vision, The: Learn to build your strategic influence to shape the future
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Designer's Guide to Product Vision, The: Learn to build your strategic influence to shape the future
Laura Fish, Scott Kiekbusch (Taschenbuch, Englisch)
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Beschreibung
"This book is fantastic. This is a must-read for designers who want to fulfill their potentialtreated equally to their peers in technology and businessand ultimately secure a seat at the table with business managers and developers. If you're a designer who thinks getting ahead means you have to go back to school for an MBA, read this book first. Pulling from agile methods in design, Fish and… Kiekbusch provide a concrete step-by-step product vision process. The book proves while correcting lack of business acumen is important, vision is the designer's way forward. It's essentially a playbook that sets the stage towards successful product validationoutlining a workflow for any designer who wishes to 'level up' from being a tactical designer to a strategic designer. I highly recommend this book for anyone interested in design leadership." Heather Shaw, Professor, Department Chair of Design, Lesley Art + Design Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings. Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer's future experience. Once you've defined a strategy-led product vision, make it real. The authors' agile "Visioneering" techniques help you navigate fast-changing product journeysiteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company's future, and achieve more than you ever thought possible. Learn How To: Move from tactical to strategic designer, and gain a more influential leadership role Create strategy-led product visions the organization can rally around and deliver Lead the unification of design, engineering, and business to mindfully craft outstanding user experiences Go beyond obsolete roadmaps to implement product visions in a world that won't stop changing Influence and improve the long-term direction of your business to effect real-world positive change 30,99 €
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Technische Daten
Erscheinungsdatum
02.08.2020
Sprache
Englisch
EAN
9780136654322
Herausgeber
Pearson Education Limited
Sonderedition
Nein
Autor
Laura Fish, Scott Kiekbusch
Seitenanzahl
288
Auflage
1
Einbandart
Broschiert
Einbandart Details
beidseitig bedruckter Einband (einschließlich bedruckter Innenseiten)
Thema-Inhalt
YPMT2 - Schule und Lernen: Design und Technik
AKP - Produktdesign
AKC - Grafikdesign
KJS - Marketing und Vertrieb
KJMV7 - Management: Marketing und Vertrieb
KJM - Management und Managementtechniken
UGD - Desktop-Publishing
UG - Grafische und digitale Media-Anwendungen
UML - Grafikprogrammierung
Höhe
229 mm
Breite
18.5 cm
Transparenz & Sicherheit
Hersteller: New Riders, info@bod.de, info@bod.de
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