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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing High-Impact Content Marketing
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High-Impact Content Marketing
Purna Virji (Taschenbuch, Englisch)
★★★★★
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Optischer Zustand
Beschreibung
WINNER:
2023 Goody Business Book Awards - Marketing - Digital Marketing
WINNER:
2023 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & Enterprise
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.
In an era of… user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.
High-Impact Content Marketing
shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact.
What makes
High-Impact Content Marketing
unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions. 37,50 €
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Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
Der Umwelt zuliebe
Technische Daten
Erscheinungsdatum
03.07.2023
Sprache
Englisch
Originalsprache
Englisch
EAN
9781398608436
Herausgeber
Kogan Page Ltd
Sonderedition
Nein
Autor
Purna Virji
Seitenanzahl
352
Auflage
1
Einbandart
Broschiert
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