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Bücher Englische Bücher Sachbücher Politik, Gesellschaft, Wirtschaft Betriebswirtschaft & Unternehmen Executive Engagement Strategies
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Executive Engagement Strategies
Bev Burgess (Taschenbuch, Englisch)
★★★★★
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Optischer Zustand
Beschreibung
Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT,… property maintenance and communications technology. For the companies that provide those services, winning the business can mean huge, multi-year, multi-million contracts.
Executive Engagement Strategies
is a comprehensive guide to engaging with the senior professionals making the buying decisions - to win sustainable, long-lasting business. It provides an easy-to-follow guide that will help professionals interact at each step of the B2B buying process using a combination of people, messages and communication channels.
Highly practical,
Executive Engagement Strategies
provides a clear, step-by-step process to capture the attention of busy c-suite executives, and keep them engaged and motivated throughout the lengthy buying process. Filled with global case studies and examples, it will help readers know what to say, and when and how to say it, to build trust and win the business. With key takeaways at the end of each chapter and clearly actionable guidelines and instructions, it is the only resource you'll need to build truly customer-centric engagement with core decision makers. Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
Der Umwelt zuliebe
Technische Daten
Erscheinungsdatum
03.03.2020
Sprache
Englisch
Originalsprache
Englisch
EAN
9781789661927
Herausgeber
Kogan Page Ltd
Sonderedition
Nein
Autor
Bev Burgess
Seitenanzahl
264
Auflage
1
Einbandart
Broschiert
-.-
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