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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Medien & Kommunikation Kommunikationswissenschaft Strategic Communication Management for Development and Social Change
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Strategic Communication Management for Development and Social Change
(Gebundene Ausgabe, Englisch)
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Beschreibung
This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nature of scholarship between the two fields, through the lens of prevailing governance and… sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication. Themes explored include: ● Communication for social change, bottom-up development and social movements in the local government sphere ● Strategic communication in governance, planning and policy reforms ● The role of multi-stakeholder partnerships in achieving development of objectives geared towards good governance in Africa ● Public participation, protests, and resistance from 'below' ● Public sector health communications and development ● Media relations, accountability and contested development narratives with the Fourth Estate ● Social media and eParticipation in government development programs. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
14.12.2023
Sprache
Englisch
EAN
9783031414008
Herausgeber
Springer International Publishing
Sonderedition
Nein
Seitenanzahl
287
Auflage
1
Einbandart
Gebundene Ausgabe
Buch Untertitel
Perspectives from the African Region
Schlagwörter
communication for social change, development, public participation, Participatory communication, social media, community engagement practices
Thema-Inhalt
KJP - Businesskommunikation und -präsentation
GTC - Kommunikationswissenschaft
RNU - Nachhaltigkeit
JPQ - Zentralregierung
Höhe
235 mm
Breite
15.5 cm
Transparenz & Sicherheit
Hersteller: Springer, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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