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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Management Valuing Customer Engagement
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Valuing Customer Engagement
V. Kumar (Gebundene Ausgabe, Englisch)
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Beschreibung
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first… of its kind on customer engagement that outlines the theory and methods of engaging customers profitably in business-to-consumer and business-to-business settings.
Written by world-renowned scholar and thought leader V. Kumar, this seminal work book explains the definitions of the metrics within the CEV framework and analyzes ways to measure and maximize these metrics that can help in engaging customers profitably. Dr. Kumar also reveals the interrelationships between these metrics, i.e. how each metric impacts the other, with examples from all over the world.
This updated edition introduces of Customer Valuation Theory as a way of quantifying direct and indirect engagement value while presenting newer applications and case studies. With practical examples of companies that have benefited by implementing these strategies, this guide is a must have for business executives who want to maximize companies profitability as well as students wanting to learn how to engage customers and build loyalty. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
10.02.2024
Sprache
Englisch
EAN
9783031432958
Herausgeber
Springer International Publishing
Serien- oder Bandtitel
Palgrave Executive Essentials
Sonderedition
Nein
Autor
V. Kumar
Auflage
2
Einbandart
Gebundene Ausgabe
Buch Untertitel
Strategies to Measure and Maximize Profitability
Schlagwörter
customer engagement, cusomter relationship management, customer analytics, customer centricity, customer value, customer loyalty, brand value, brand loyalty
Thema-Inhalt
KJSU - Kundendienst
JMJ - Arbeits-, Wirtschafts- und Organisationspsychologie
KJS - Marketing und Vertrieb
Höhe
235 mm
Breite
15.5 cm
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