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Servitization Strategy
Tim Baines, Ali Ziaee Bigdeli, Kawal Kapoor (Gebundene Ausgabe, Englisch)
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Beschreibung
Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services… Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.
Servitization offers businesses a pathway to both improve economic productivity and sustainability. It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world. This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Bis zu 50 % günstiger als neu
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Technische Daten
Erscheinungsdatum
11.02.2024
Sprache
Englisch
EAN
9783031454257
Herausgeber
Springer International Publishing
Serien- oder Bandtitel
Palgrave Executive Essentials
Sonderedition
Nein
Autor
Tim Baines, Ali Ziaee Bigdeli, Kawal Kapoor
Auflage
1
Einbandart
Gebundene Ausgabe
Buch Untertitel
Delivering Customer-Centric Outcomes Through Business Model Innovation
Schlagwörter
advanced services, service business models, outcome-based organisation, supply chains, SMEs, manufacturing, industry 4.0, product-service systems
Thema-Inhalt
KNS - Dienstleistungsgewerbe, Gastgewerbe
KJD - Management: Innovation
KJC - Strategisches Management
KJMV - Management spezifischer Bereiche
Höhe
235 mm
Breite
15.5 cm
-.-
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