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Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Management Qualitative Research Methods In Business
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Qualitative Research Methods In Business
Jose Osvaldo De Sordi (Gebundene Ausgabe, Englisch)
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Beschreibung
The challenges of developing research and generating scientific knowledge in environments that involve subjective aspects related to employees, customers, managers, leaders, inspectors, auditors, among other stakeholders in the business environment, can be overwhelming for students that are new to this type of inquiry. This textbook presents an integrated view of qualitative research strategies… with data collection and analysis techniques.
The book explores nine distinct research strategies, namely ethnography, phenomenology, grounded theory, case study, design science research, grounded design, action research, participatory action research, and action-design research.
Related to data collection, this text discusses different types of qualitative interviews (focus groups, ethnographic, phenomenological, etc), as well as how to handle ethical issues that may arise.
In terms of analyzing data, the author describes various reading techniques, how to code the text, and how to use software to aid in the analysis.
The final section of the book explains how to write up the results of qualitative research, including article structure and selecting an outlet for publication.
Students will benefit from the plentiful examples and exercises that highlight the interweaving of data collection and analysis as well as concrete guidelines on engaging in qualitative research. At a time in which qualitative research is becoming more rigorous to meet the demands of the field, this textbook will prove a valuable resource for the next generation of business researchers.
The English translation of this book from its Portuguese original manuscript was done with the help of artificial intelligence (machine translation by the service provider DeepL.com). A subsequent human revision of the content was done by the author. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
20.04.2024
Sprache
Englisch
EAN
9783031503221
Herausgeber
Springer International Publishing
Sonderedition
Nein
Autor
Jose Osvaldo De Sordi
Auflage
1
Einbandart
Gebundene Ausgabe
Buch Untertitel
Techniques for Data Collection and Analysis
Schlagwörter
claimant-participant research, focus group, crowdsourcing, transcription, codification, phenomenology, design science research, action research, interview, pragmatism, ethnography, grounded theory, content analysis, Delphi, observation, constructivism
Thema-Inhalt
KJ - Betriebswirtschaft und Management
Höhe
235 mm
Breite
15.5 cm
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