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Beschreibung
Find out how to increase your marketing success with this book on neuro-advertising.
Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively… increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include:
Facial features Body Reactions Emotions Brain activity In this way, advertising strategies can be effectively planned and marketing efficiency sustainably increased. It is measured how successful advertising is or is not. Then advertising measures can be designed according to the targetgroup. Marketing agencies can benefit from this technique as well as marketers working for companies.
Key figures help to compare results
Typically, it is difficult to measure unconscious emotions and emotions. However, this new method manages to do just that by creating metrics in the context of consumer research. In this way, individual indices of marketing effectiveness can be measured:
Emotional Index: What emotions does advertising trigger? Benefit Index: To what extent does the advertising convince with brain-appropriate benefits? Memory index: How high is the actual memory value? Hormone index: Which hormonal reactions are triggered and how do they influence the buying process of customers? Impulse Index: How well does advertising use impulse opportunities? In turn, you can easily compare these indices with previous measurements and derive clear recommendations for action.
The book on neuro-advertising explains this method in a practical way, allowing you to integrate it directly into your marketing planning. 69,54 €
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Technische Daten
Erscheinungsdatum
14.12.2023
Sprache
Englisch
EAN
9783658386351
Herausgeber
Springer Fachmedien Wiesbaden GmbH
Sonderedition
Nein
Autor
Elke Schwarz
Seitenanzahl
185
Auflage
1
Einbandart
Broschiert
Buch Untertitel
Brain-friendly advertising for more success in your market
Schlagwörter
Emotion, Consumer research, Advertising, Neuroscientific methods, Emotion Selling, Marketing Effectiveness, Marketing Agency, Marketing Planning, Marketing Strategy, Marketing Efficiency, Book Neuro Advertising
Thema-Inhalt
KJS - Marketing und Vertrieb
JMJ - Arbeits-, Wirtschafts- und Organisationspsychologie
KJM - Management und Managementtechniken
Höhe
240 mm
Breite
16.8 cm
Hersteller: Springer Nature Customer Service Center GmbH, ProductSafety@springernature.com
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