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Cooperation Between Companies and Non-profit Organizations

Gabriele Faber-Wiener, Bettina Gjecaj (Broschiert, Englisch)

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Beschreibung
This book describes how cooperation between companies and non-profit organizations can be successfully structured. Companies want and need to take on more social responsibility, and joint projects with non-profit organizations are therefore more in demand than ever. This is not about maximizing profits through greenwashing or token commitments, but about serious corporate social responsibility projects and purpose strategies that strengthen the reputation on both sides. This requires a structured, transparent approach from the outset.The authors explain the theoretical basis and provide practical guidance on how the initiation of cooperation projects can lead to a credible and sustainable collaboration with added value for all stakeholders. An elementary part of the book is the "Code for Transparent Cooperation", a proven framework that can be applied directly in practice.A book for CSR, communication, marketing and compliance managers in companiesand non-profit organizations who strive for clear rules and an open dialogue at eye level. Anyone who acts as a credible driver of transformation would do well to operate sustainably themselves. Transparency creates credibility and reliability. The more an organization's goals shape the design of partnerships with companies, the more authentic they can appear to the outside world. This guide provides helpful tips and orientation on how to achieve coherence. Dipl.theol. Yvonne Zwick, Chairwoman of B.A.U.M. e.V. - Network for Sustainable Management, Hamburg Non-profit organizations are central pillars of our society. Especially in times of disruption and change, their performance is of increasing importance. The prerequisite for this is independence - also in cooperation with companies. This book helps companies and non-profit organizations to understand their counterparts and establish stable collaborations. Dr. Günther Lutschinger, Managing Director of Fundraising Association Austria, Vienna The time for lone wolves is over. If we are to achieve the Paris climate targets, companies must offer profitable solutions for people and the planet. It's all about: How do I tackle it? The new book by Gabriele Faber-Wiener and Bettina Gjecaj focuses in particular on partnerships with non-profit organizations and aims to prepare the ground for successful collaboration. Daniela Knieling, Managing Director respACT and Network Representative Global Compact Network Austria, Vienna Credibility, responsibility and transparency are the guarantee and basis for the sustainable development of companies. A thriving, trusting cooperation between companies and non-profit organizations helps to answer political and social questions and is a profound approach to solving complex ecological problems. Ernst Ternon, MBA MSc MSc, Head of Green Marketing, Wieselburg Campus, Wiener Neustadt University of Applied Sciences
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Technische Daten


Erscheinungsdatum
30.04.2024
Sprache
Englisch
EAN
9783658440497
Herausgeber
Springer Fachmedien Wiesbaden GmbH
Sonderedition
Nein
Autor
Gabriele Faber-Wiener, Bettina Gjecaj
Seitenanzahl
177
Einbandart
Broschiert
Buch Untertitel
Taking Responsibility Together: Guidelines for Constructive, Credible and Transparent CSR Projects
Schlagwörter
Corporate Social Responsibility CSR, Sustainability management, Corporate communications Reputation management, NPO Non Profit Organizations Cooperations, NGO Non Governmental Organizations Cooperation, Credibility, Transparency, Civil society, Corporate Citizenship, Framework Cooperation CSR, responsible management, Corporate social responsibility, Code for transparent cooperation, Support for charitable activities, Growth in reputation, Transparency requirements for companies
Thema-Inhalt
KJP - Businesskommunikation und -präsentation KJSC - Marken und Markenkonzepte KJ - Betriebswirtschaft und Management
Höhe
240 mm
Breite
16.8 cm

Hersteller: Springer Gabler, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH

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