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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Medien & Kommunikation Kommunikationswissenschaft Entrepreneurship in the Creative Industries
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Entrepreneurship in the Creative Industries
Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany (Broschiert, Englisch)
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Beschreibung
This books provides a critical perspective on entrepreneurialism in the creative industries. Split into three sections, the book first asks the contextual question; why, at this point in time, did we arrive at such a focus on entrepreneurship in the creative industries? Examining the historical, social, cultural, economic and political background, the book places the creative industries and… entrepreneurship firmly within a systemic approach to creativity and cultural production. Given this emphasis on entrepreneurship in the creative system, the second part of the book asks, what do those who want to work in the creative industries need to do to pragmatically gain an income? The practices, skills, business models and plans necessary to master in order to successfully run a business are explored in this section. The final section contains detailed case studies that reveal the lives of those who found a way to successfully gain an income in the creative industries. It highlights the practical knowledge they gathered, how they negotiated their field of endeavour, and the decisions they made in the real world. Fundamentally the book answers three questions: How and why did we get here? Given that we are here at this point in time, how do we go about being entrepreneurial? And who has managed to do this in the creative industries and how did they do it? Covering both theoretical debates in detail, and practical case studies in key sub-sectors of creative industries, this truly integrative and far-reaching volume will be of interest to students, researchers and practitioners alike. 139,09 €
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Technische Daten
Erscheinungsdatum
05.03.2024
Sprache
Englisch
EAN
9783031194573
Herausgeber
Springer International Publishing
Sonderedition
Nein
Autor
Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
Seitenanzahl
251
Auflage
1
Einbandart
Broschiert
Buch Untertitel
How Innovative Agents, Skills and Networks Interact
Transparenz & Sicherheit
Hersteller: Springer, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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