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Beschreibung
This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing. Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The… rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious patterns of behavior – the so-called "behavior patterns". Knowledge of behavior patterns makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful. The content behavior patterns and how they can be used in the digital environment improving the user experience and your conversion rate library of 117 behavior patterns from awareness to retention framework for identifying suitable behavior patterns ethical-moral limits of use The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. The author has subsequently revised the text further to refine the work stylistically and to make it more precise. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
20.08.2024
Sprache
Englisch
EAN
9783658445928
Herausgeber
Springer Fachmedien Wiesbaden GmbH
Sonderedition
Nein
Autor
Philipp Spreer
Seitenanzahl
307
Einbandart
Broschiert
Buch Untertitel
117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce
Schlagwörter
Conversion Rate Optimization, Customer Journey and Decision Making, Usability UX, Customer Experience, Personalization, Sales Promotion, Web Design, Behavioral Economics, A/B Testing, Persuasion Psychology, Persuasive Design, Customer Acquisition, Sales, Heuristics, Psychology, Behavior Patterns
Thema-Inhalt
KJSG - Online-Marketing / Social Media Marketing
Höhe
240 mm
Breite
16.8 cm
Hersteller: Springer Gabler, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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