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Bücher Englische Bücher Wissen & Bildung Geisteswissenschaft, Kunst, Musik Sprach- und Literaturwissenschaft Allg. und Vergl. Sprachwissenschaft Depicting the Consumer of Experiential Luxury
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Depicting the Consumer of Experiential Luxury
Charlotte Hommerberg, Maria Lindgren (Broschiert, Englisch)
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Beschreibung
This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury. In the 21st century, luxury is more complex than ever before. Luxury products have become more affordable and hence accessible to new markets and consumer segments, and the groups of consumers seeking luxury… experiences are more heterogeneous than ever. Yet, consumption choices as well as how these are thought about, evaluated and talked about still function to position consumers with respect to both how they see themselves and how they want others to see them. Many consumers seek to consume in subtle and sophisticated ways. They strive to develop consumption expertise with a view to maximizing their enjoyment from the luxury experience, avoiding overt displays of wealth while signalling status by means of luxury insight only available to the cognoscenti. One way for aficionados to develop their insight into the diversified and elusive realm of contemporary luxury is to engage with online reviewer discourse. The authors take a discourse analytic approach informed by the Appraisal model to expose the imagined addressees’ characteristics and behaviour, the luxury values they embrace and the goals of their luxury consumption. The authors argue that the activity of online reviewers is such a crucial arena in contemporary luxury that a new form of luxury consumption has emerged, which they label review-based luxury. This book will be of interest to students and academics in the fields of Linguistics, Discourse Analysis, Communication, Argumentation, Media Studies and Marketing, as well as anyone with a general interest in wine, perfume and chocolate as experiential luxury. 90,94 €
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Technische Daten
Erscheinungsdatum
11.05.2024
Sprache
Englisch
EAN
9781349960774
Herausgeber
Palgrave Macmillan UK
Sonderedition
Nein
Autor
Charlotte Hommerberg, Maria Lindgren
Seitenanzahl
214
Einbandart
Broschiert
Buch Untertitel
Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate
Schlagwörter
interaction, society, luxury, discourse analysis, customer reviews, customer satisfaction, identity
Thema-Inhalt
CF - Sprachwissenschaft, Linguistik
JHB - Soziologie
JBCC - Kulturwissenschaften
JMJ - Arbeits-, Wirtschafts- und Organisationspsychologie
KJSA - Werbung
Höhe
210 mm
Breite
14.8 cm
Transparenz & Sicherheit
Hersteller: Palgrave Macmillan, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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