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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing The Future of Luxury Customer Experience
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The Future of Luxury Customer Experience
(Broschiert, Englisch)
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Beschreibung
What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers?
These are the questions that
The Future of Luxury Customer Experience
has been designed to answer, as it explores how luxury brands can best utilize human touch and new technologies to deliver experiences that surprise and delight… customers in a truly omnichannel environment.
Using case studies from world-leading luxury retailers such as Ferrari, Cartier, Audemars Piguet, Mandarin Oriental, Valentino, Bottega Veneta and many others, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customer's privacy. Written by experts from the world-leading SDA Bocconi School of Management, this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long-lasting customer loyalty, as well as how these experiences can build and support brand awareness. Covering topics such as arts and culture, authenticity, inclusivity and social responsibility, the use of AI and virtual experiences, as well as how to set KPIs to evaluate success, this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results. 49,50 €
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Technische Daten
Erscheinungsdatum
03.08.2024
Sprache
Englisch
EAN
9781398615458
Herausgeber
Kogan Page Ltd
Sonderedition
Nein
Seitenanzahl
344
Auflage
1
Einbandart
Broschiert
Einbandart Details
Trade Paperback (US)
Buch Untertitel
How to Create High-Value, Personalized Omnichannel Experiences
Schlagwörter
Luxury, Luxury Customer Experience, Customer Experience, Luxury Industry, Luxury Marketing, Luxury Consumers, Luxury Digitalization, Digital Transformation, Luxury Experience
Thema-Inhalt
KJS - Marketing und Vertrieb
KJMV7 - Management: Marketing und Vertrieb
KJC - Strategisches Management
KJD - Management: Innovation
Höhe
234 mm
Breite
15.6 cm
Hersteller: Kogan Page, hello@eucompliancepartner.com, eucomply OÜ
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