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Omnichannel Retail
Tim Mason, Sarah Jarvis (Gebundene Ausgabe, Englisch)
★★★★★
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Beschreibung
The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.
To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and… creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, enhance customer insight, improve service, grow loyalty and ultimately drive sales.
Omnichannel Retail
serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders worldwide such as Asda, Woolworths Australia, Target and Pret A Manger, this book provides tangible and proven examples of how retailers can capitalize on the opportunity that our hyper-connected and always-on world presents. Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
Der Umwelt zuliebe
Technische Daten
Erscheinungsdatum
03.09.2023
Sprache
Englisch
EAN
9781398612747
Herausgeber
Kogan Page Ltd
Sonderedition
Nein
Autor
Tim Mason, Sarah Jarvis
Seitenanzahl
256
Auflage
2
Einbandart
Gebundene Ausgabe
Einbandart Details
Leinen
Buch Untertitel
How to Build Winning Stores in a Digital World
Thema-Inhalt
KJC - Strategisches Management
KJS - Marketing und Vertrieb
KNP - Einzel- und Großhandel
Höhe
2 mm
Breite
0.2 cm
Hersteller: Kogan Page, hello@eucompliancepartner.com, eucomply OÜ
-.-
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