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Bücher Englische Bücher Sachbücher Politik, Gesellschaft, Wirtschaft Betriebswirtschaft & Unternehmen Ethical AI in Marketing
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Ethical AI in Marketing
Nicole Alexander (Broschiert, Englisch)
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Beschreibung
The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical.
This practical book for senior marketing professionals and leaders is the perfect guide for those looking to embed ethical principles into AI-marketing strategies from the start. As AI becomes… more prevalent and integral to marketing, there is an increasing need for marketers to ensure they're not falling short of data privacy principles, algorithmic bias or losing consumer trust. A complete guide that explores the opportunities and challenges presented to marketers by AI, this book enables marketers to implement AI in ways that not only comply with regulations, but also resonate deeply with their audience and their growing demand for ethical business practices.
From understanding the fundamentals of AI and ethics, to implementing and optimizing ethical AI in marketing strategies,
Ethical AI in Marketing
is designed to enable you to deliver AI initiatives that enhance rather than compromise your brand's reputation with real-world examples from companies such as Spotify, U.S. Bank and Axios. Covering topics such as how to deliver hyper-personalized campaigns that resonate with diverse audiences, using AI-powered predictive analytics to anticipate customer needs and behaviours without crossing ethical boundaries and how to pick the right tools that align with your ethical standards, this book is the ultimate guide to cultivating a culture of ethical AI throughout your marketing strategy. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
03.08.2025
Sprache
Englisch
EAN
9781398622296
Herausgeber
Kogan Page Ltd
Sonderedition
Nein
Autor
Nicole Alexander
Seitenanzahl
312
Auflage
1
Einbandart
Broschiert
Einbandart Details
Trade Paperback (US)
Transparenz & Sicherheit
Hersteller: Kogan Page, hello@eucompliancepartner.com, eucomply OÜ
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