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Beschreibung
To see top marketing results in your organisation, you need a strategy. Creating a marketing strategy is essential to optimizing success within the marketing industry. Learn how to create and implement an effective framework with this highly awarded, easy-to-follow guide.
This new edition of
Marketing Strategy
covers essential topics, from why strategy is important and how to create it, to how to… implement it and measure its success. It features new content on the advancement of Generative AI and how to use it, and fresh and updated real-world examples perspectives from international brands such as Disney. The book explores the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up and gives pre-emptive tools for avoiding them.
Marketing Strategy
takes a highly practical approach. Chapters are supported by short tasks and templates to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step plan for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business.
Marketing Strategy
also includes online resources to support further learning of content. 43,50 €
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Technische Daten
Erscheinungsdatum
03.11.2025
Sprache
Englisch
EAN
9781398621725
Herausgeber
Kogan Page Ltd
Sonderedition
Nein
Autor
Jenna Tiffany
Seitenanzahl
352
Auflage
2
Einbandart
Broschiert
Einbandart Details
Trade Paperback (US)
Hersteller: Kogan Page, hello@eucompliancepartner.com, eucomply OÜ
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