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Bücher Wissen & Bildung Geisteswissenschaft, Kunst, Musik Kunst Theater & Ballett AI Influencers as Game Changers in the Social Media Landscape
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AI Influencers as Game Changers in the Social Media Landscape
John D. Norse (Broschiert, Deutsch)
★★★★★
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Beschreibung
In a world increasingly driven by technology, the advent of AI-generated influencers is rewriting the rules of social media engagement and digital marketing. In "AI Influencers as Game Changers in the Social Media Landscape," John D. Norse explores the emergence of these artificial personalities and their profound impact on brand strategies and audience interaction.
This book delves into the… cutting-edge technologies behind AI influencers, examining the evolution of machine learning, deepfakes, and natural language processing that make these digital personas possible. With a keen eye on current trends, Norse analyzes how AI-generated influencers are shifting the balance of power in the influencer economy, offering brands new opportunities for personalized engagement and global reach.
But as this transformative technology gains traction, it also presents unique challenges. What does it mean for authenticity and trust in a world where digital faces can be as influential as human ones? How should brands and marketers navigate the ethical considerations that come with deploying AI personas?
Through a comprehensive overview of key case studies, industry insights, and ethical debates, "AI Influencers as Game Changers in the Social Media Landscape" provides readers with a nuanced understanding of this rapidly evolving phenomenon and its implications for the future of social media and digital influence.
A must-read for marketers, technologists, and anyone curious about the future of online engagement, this book offers a roadmap for harnessing the potential of AI-generated influencers while maintaining the integrity of digital interaction. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
06.10.2024
Sprache
Deutsch
EAN
9783384378644
Herausgeber
tredition
Sonderedition
Nein
Autor
John D. Norse
Seitenanzahl
252
Einbandart
Broschiert
Einbandart Details
Klebebindung
Buch Untertitel
Technologies, trends, and challenges in leveraging AI-generated influencers
Schlagwörter
Influencer Marketing, Online Marketing, Virtual Influencer, AI Influencer, Branding, Deepfake Technology, Digital Personas, Digital Marketing Strategies, Digital Ethics, Artificial Intelligence, Social Media Marketing
Thema-Inhalt
ATN - Internet und digitale Medien: Kunst und Performance
KJSG - Online-Marketing / Social Media Marketing
KJS - Marketing und Vertrieb
KJSJ - Direktmarketing / Telemarketing
KJMV7 - Management: Marketing und Vertrieb
UYQ - Künstliche Intelligenz
UDBV - Virtuelle Welten
UBW - Internet, allgemein
UDB - Internet Guides und Onlinedienste
UDBS - Soziale Medien / Soziale Netzwerke
Höhe
210 mm
Breite
14.8 cm
Transparenz & Sicherheit
Hersteller: Tredition, Heinz-Beusen-Stieg 5, Ahrensburg, Deutschland, 22926, gpsr@tredition.com, tredition GmbH
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