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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Management FutureHotel - Business Potentials of Experience Based Booking and Selling
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FutureHotel - Business Potentials of Experience Based Booking and Selling
Vanessa Borkmann, Constanze Heydkamp, Carina Pardek (Broschiert, Englisch)
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Beschreibung
This study raises the discussion of experience-based travel to the next level by showing potentials for enriching the already-existing ABB model with emotional offers and therefore creating hyperindividualized hotel experiences. The research question answered by the study is: How does the Experience-Based Booking and Selling (EBBS) model contribute to offering experiences rather than hotel rooms… to meet currently visible societal trends and forming user demands?
The relevance for this study is provided by an increased demand for personalized, emotional experiences rather than standardized hotel room categories on which today’s hotel industry is widely based. To enable hotels to take an active role in shaping and controlling guest experiences, this study presents a theoretical vision of an Experience Based Booking and Selling (EBBS) model which is based on so-called extended service experiences. The model integrates a wide variety of features (room attributes, ancillaries, policies, and duration of stay) on different spatial levels (room, hotel, neighborhood, cooperation partners) throughout the guest’s whole user journey (Feature Pyramid). The features are individually combined according to a guest’s stated and non-communicable preferences and formed into hyper-personalized hotel room products. 49,00 €
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Technische Daten
Erscheinungsdatum
16.10.2024
Sprache
Englisch
EAN
9783839620335
Herausgeber
Fraunhofer Verlag
Sonderedition
Nein
Autor
Vanessa Borkmann, Constanze Heydkamp, Carina Pardek
Seitenanzahl
40
Einbandart
Broschiert
Buch Untertitel
Evolution of the Attribute Based Booking Model
Schlagwörter
Attribute-Based Booking, Hyper-personalization, Attribute-Based Selling, Hotel industry, hotel manager, business intelligence specialists, business analysts, hotel operator, associations, revenue manager, hospitality consultants, customer expereince managers
Thema-Inhalt
KNP - Einzel- und Großhandel
Höhe
297 mm
Breite
21 cm
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