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Bücher Englische Bücher Wissen & Bildung Naturwissenschaft, Medizin, Informatik, Technik Biologie Biochemie & Biophysik Medical Affairs’ Fundamentals: The Next Generation
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Medical Affairs’ Fundamentals: The Next Generation
Andriy Krendyukov (Broschiert, Englisch)
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Beschreibung
This book explores the evolving and strategic leadership role of Medical Affairs within the pharmaceutical industry—an area uniquely positioned at the intersection of clinical science, product development, and stakeholder engagement. Spanning all phases of the medicinal product lifecycle, Medical Affairs functions as a critical bridge between industry and the broader medical community. Success in… this role demands a robust, interdisciplinary skill set encompassing scientific, clinical, regulatory, and strategic competencies. The accelerating pace of technological advancement, digital transformation, and integration of artificial intelligence is reshaping the landscape of healthcare and Medical Affairs alike. Simultaneously, healthcare systems face increasing resource constraints, while the burden of chronic disease rises and treatment options expand. In this complex environment, the success of innovative medicinal products depends not only on clinical efficacy but also on demonstrating economic value to a broad array of stakeholders, including patients, healthcare professionals, payers, regulators, and medical societies. Products that integrate the needs of these stakeholders early in development and commercialization are positioned to deliver the highest value. The book is structured in three parts: • Part I outlines the mission, values, and overarching objectives of Medical Affairs. • Part II delivers practical, in-depth guidance on the foundational principles and essential functions of Medical Affairs, with dedicated chapters on key activities. • Part III addresses current challenges and innovations, including ethical considerations and compliance in industry–healthcare professional interactions. Throughout, real-world examples and applied insights illustrate core concepts, making the content highly relevant for professionals across experience levels. Whether a medical or science student exploring career opportunities in industry, or a healthcare professional seeking to broaden their strategic impact, this book serves as a comprehensive, practice-oriented guide to the future of Medical Affairs. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
27.09.2025
Sprache
Englisch
EAN
9783031925870
Herausgeber
Springer International Publishing
Sonderedition
Nein
Autor
Andriy Krendyukov
Seitenanzahl
264
Einbandart
Broschiert
Schlagwörter
Medical Affairs, Strategy, Clinical Study, Scientific Communication, Innovative Medicines, Key External Experts and Medical Societies, Product Safety and Pharmacovigilance, Real World Evidence, Value-based Healthcare, Pharmaceutical Careers
Thema-Inhalt
PNB - Medizinische Chemie, Pharmazeutische Chemie
MBGR - Medizinische Forschung
PSE - Chemische Biologie
Höhe
235 mm
Breite
15.5 cm
Hersteller: Birkhäuser, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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