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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Betriebswirtschaft Technology Development and Commercialization
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Technology Development and Commercialization
Craig S. Galbraith, Alex F. DeNoble (Gebundene Ausgabe, Englisch)
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Beschreibung
Taking an idea to the marketplace is one of the most fundamental concepts in any economy. New ideas, innovations, and technologies fuel the advancement of societies, create wealth for populations, and motivate further entrepreneurial activity. Yet, research shows that only a small fraction of innovations ever result in successful market launches.
Technology Development and Commercialization
is… designed to help readers understand how to bring valuable technologies to market, quickly, effectively, and with greater impact. The book offers a broad framework for navigating this challenge by addressing the many management issues that shape the path from lab discovery to end-user adoption. It explains how commercialization strategies vary depending on an organization’s goals, the stage of development of the technology, and the specific dynamics of different industries.
The book also introduces practical tools and methods commonly used in the field. It explores emerging trends, including the increasing role of artificial intelligence in supporting aspects of the commercialization process. In preparing this volume, the authors interviewed over 30 leading professionals. These included technology transfer officers, entrepreneurs, investors, and corporate innovators. Their insights helped to enrich the book with strong real-world perspectives. The book also includes mini-cases that highlight the challenges, pivots, and decisions that shape successful commercialization efforts.
Designed to serve students, entrepreneurs, and professionals alike, this book delivers both foundational knowledge and actionable guidance. It will be a valuable resource for technology developers and evaluators, commercialization managers, technology transfer officers, investors, and innovation-focused government agencies. 58,99 €
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Technische Daten
Erscheinungsdatum
02.02.2026
Sprache
Englisch
EAN
9783111683782
Herausgeber
De Gruyter
Sonderedition
Nein
Autor
Craig S. Galbraith, Alex F. DeNoble
Seitenanzahl
368
Auflage
1
Einbandart
Gebundene Ausgabe
Buch Untertitel
Concepts, Tools and Best Practices
Schlagwörter
Technologie-Startup, Technologiekommerzialisierung, Technologietransfer
Thema-Inhalt
KJH - Unternehmertum / Start-ups
Höhe
240 mm
Breite
17 cm
Hersteller: Walter de Gruyter, Genthiner Straße 13, Berlin, Deutschland, 10785, productsafety@degruyterbrill.com, productsafety@degruyterbrill.com
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