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Bücher Englische Bücher Wissen & Bildung Naturwissenschaft, Medizin, Informatik, Technik Informatik & EDV Internet Landing Page Optimization
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Landing Page Optimization
Tim Ash (Unbekannter Einband, Englisch)
★★★★★
☆☆☆☆☆ Keine Bewertungen vorhanden
Optischer Zustand
Beschreibung
OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:
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Identify mission critical parts of your website and their true economic value
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Define important visitor classes and key conversion tasks
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Gain… insight on customer decision-making and make your page friction-free
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Uncover problems with your page and decide which elements to test
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Understand the power and limitations of common optimization approaches
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Develop an action plan and get buy-in from all key players
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Avoid common real-world pitfalls that can sabotage your test
Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable.
"Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day."
--Seth Godin, author of Meatball Sundae
"This book is a must-read for the modern Internet marketer."
--Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
"This is the best business-focused, measurement-based guide to website design I have seen."
--Don Norman, cofounder of Nielsen Norman Group and author of The Design of Future Things
"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
--Avinash Kaushik, Analytics Evangelist and author of Web Analytics: An Hour A Day
"Tim's Landing Page Optimization is a must-have for your bookshelf."
--Bryan Eisenberg, New York Times and Wall Street Journal bestselling author Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
Der Umwelt zuliebe
Technische Daten
Erscheinungsdatum
25.01.2008
Sprache
Englisch
EAN
9780470174623
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Tim Ash
Seitenanzahl
384
Auflage
1
Einbandart
Broschiert
Buch Untertitel
The Definitive Guide to Testing and Tuning for Conversions
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★★★★★
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