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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing Arts and Cultural Sponsorship
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Arts and Cultural Sponsorship
Manfred Bruhn, Lorenz Pöllmann (Gebundene Ausgabe, Englisch)
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Beschreibung
Arts and Cultural Sponsorship connects the cultural engagement of companies with strategic corporate and marketing communication. It is based on external cooperation with cultural institutions and internal collaboration with various communication departments within the company. The aim of this book is to present the full range of diverse applications of cultural sponsorship as a component of… integrated communication. The systematic presentation of the individual steps for developing a sponsorship concept enables readers to identify the opportunities and risks of using arts and cultural sponsorship and, based on this, to develop an independent, company-specific arts and cultural sponsorship strategy. Case studies from the perspectives of sponsors and sponsored parties provide practical insights as well as inspiration and reflection opportunities for developing one’s own arts and cultural sponsorship strategy. Contents Concept and fundamentals of arts and cultural sponsorship Forms of arts and cultural sponsorship Integration of arts and cultural sponsorship into arts and cultural funding Management process of arts and cultural sponsorship and Cultural Sponsorship Canvas Situational analysis in arts and cultural sponsorship Goals and target groups of arts and cultural sponsorship Development of an arts and cultural sponsorship strategy Selection of arts and cultural sponsorships Operational design of arts and cultural sponsorship Integration of arts and cultural sponsorship into marketing and corporate communication Success measurement in arts and cultural sponsorship Trends in the use of arts and cultural sponsorship Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
24.04.2026
Sprache
Englisch
EAN
9783658500788
Herausgeber
Springer Fachmedien Wiesbaden GmbH
Sonderedition
Nein
Autor
Manfred Bruhn, Lorenz Pöllmann
Seitenanzahl
315
Einbandart
Gebundene Ausgabe
Buch Untertitel
Systematic Planning of Partnerships Between Actors in the Cultural Sector and Businesses
Schlagwörter
Cultural Sponsorship Book, Sponsoring Culture, Cultural Marketing, Cultural Market, Sponsorship Portfolio Analysis in Culture, Sponsorships in Culture, Cultural Financing, Cultural Sponsorship Canvas
Thema-Inhalt
KJS - Marketing und Vertrieb
KFFH - Unternehmensfinanzierung
KJP - Businesskommunikation und -präsentation
Höhe
240 mm
Breite
16.8 cm
Hersteller: Springer-Verlag GmbH, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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