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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Management The transformative power of artificial intelligence: A strategic guide for tourism
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The transformative power of artificial intelligence: A strategic guide for tourism
Roman Egger (Broschiert, Englisch)
★★★★★
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Beschreibung
Artificial intelligence is the new electricity. It is not only changing tourism, it is rewriting the rules of the game.
But while new tools and buzzwords are emerging every day, uncertainty is growing: where to start? What is hype, what is strategic necessity? And how do we utilise this powerful technology without losing the most important thing - the human connection to the guest?
Prof. DDr.… Roman Egger, one of the leading experts in this field, provides the long overdue compass for this new era. Comprehensible, well-founded and consistently focussed on practice, this book builds the decisive bridge between strategic foresight and concrete applicability. It is not a short-lived IT handbook, but a strategic guide for the designers of tomorrow.
This book guides you safely through the complexity of new technologies and explains how machine learning and generative AI work in a way that empowers decision-makers without overwhelming them with technical jargon. The focus is consistently on the essentials: instead of chasing short-lived trends, you will learn to develop a clear mindset and integrate AI into your business goals in a meaningful way - from marketing to service to the future of work.
This book is more than just a guide. It is a plea for courageous, responsible and human-centred tourism in the age of AI. For all those who not only want to manage the future, but actively shape it. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
15.01.2026
Sprache
Englisch
EAN
9783819243240
Herausgeber
BoD – Books on Demand
Sonderedition
Nein
Autor
Roman Egger
Seitenanzahl
412
Auflage
1
Einbandart
Broschiert
Autorenporträt
Roman Egger:
Roman Egger (DDr. phil.) is CEO of Smartvisions, a company that deals with data science and AI in tourism. He is also a full professor at Modul University in Vienna. Egger's research focuses on AI and the tension between information and communication technologies and their application and acceptance in tourism. He has published numerous articles in international top tier journals and published 20 books to date.
Schlagwörter
Artificial Intelligence, AI, tourism, generative AI, agents
Thema-Inhalt
KJE - E-Commerce: geschäftliche Aspekte
KJ - Betriebswirtschaft und Management
Höhe
220 mm
Breite
15.5 cm
Hersteller: Books on Demand GmbH, Überseering 33, Hamburg, Deutschland, 22297, bod@bod.de
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