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Bücher Englische Bücher Ratgeber & Freizeit Recht, Beruf, Finanzen Conversion Friction Reveals Design Assumptions, Not Audience Quality
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Conversion Friction Reveals Design Assumptions, Not Audience Quality
Thalia Brookstone (Broschiert, Englisch)
★★★★★
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Beschreibung
This book examines the persistent attribution error in digital marketing: blaming audience quality or traffic sources when conversion rates disappoint, rather than scrutinizing the funnel architecture itself. Drawing from behavioral decision-making research, user experience patterns, and conversion optimization studies, it explores how funnel design choices systematically create friction points… that prevent otherwise-qualified prospects from advancing. The text reveals how conventional funnel construction prioritizes marketer convenience over prospect cognitive flow, embedding unnecessary steps, ambiguous value propositions, and premature commitment requests that trigger abandonment. It reframes funnel optimization as the systematic removal of decision-making obstacles rather than the addition of persuasive elements, demonstrating how streamlined pathways consistently outperform feature-heavy sequences. Through examination of cognitive load at each transition point, trust-building progression, and commitment escalation timing, the book constructs frameworks for diagnosing where prospects disengage and why. It explores the tension between information completeness and decision paralysis, revealing how strategic simplification facilitates conversion while complexity undermines momentum. Readers navigate the mechanics of mapping actual customer decision journeys versus assumed pathways, identifying implicit barriers embedded in form fields and page sequences, and calibrating messaging intensity to match awareness levels. The framework emphasizes testing-driven refinement that validates assumptions through behavior rather than speculation. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
28.01.2026
Sprache
Englisch
EAN
9783565205400
Herausgeber
epubli
Sonderedition
Nein
Autor
Thalia Brookstone
Seitenanzahl
212
Auflage
1
Einbandart
Broschiert
Buch Untertitel
Examining Customer Journey Architecture and Decision Pathways in Digital Marketing
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