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Bücher Englische Bücher Ratgeber & Freizeit Recht, Beruf, Finanzen Turn One Purchase Into Many
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Turn One Purchase Into Many
Alina Frost (Broschiert, Englisch)
★★★★★
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Beschreibung
Most businesses invest their greatest resources in acquisition — and their least in what happens afterward. The first purchase is celebrated as a conversion, while the far more valuable question of what follows remains structurally unaddressed. The gap between businesses that extract a single transaction and those that cultivate compounding customer relationships is not a marketing problem — it is… a design problem. This book explores the dynamics behind customer lifetime value — examining the patterns that distinguish transactional businesses from those that construct genuine retention ecosystems. It reframes assumptions about loyalty, repeat purchase behavior, and backend revenue architecture, revealing the underlying tensions between short-term conversion focus and the long-term relational structures that produce sustainable commercial outcomes. Rather than prescribing promotional retention tactics, this book examines how deliberate decisions around post-purchase experience, offer sequencing, value delivery continuity, and client relationship management interact to produce the conditions for compounding customer revenue. It explores how lifetime value is constructed systematically — not through discounts or loyalty programs alone, but through the precise alignment of ongoing value delivery with evolving client needs. Drawing on observable patterns across e-commerce, service businesses, and entrepreneurial practice, this book functions as a strategic lens for entrepreneurs and business operators who understand that the most underleveraged asset in most businesses is not the next new customer — it is the one who already said yes. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Bis zu 50 % günstiger als neu
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Technische Daten
Erscheinungsdatum
25.02.2026
Sprache
Englisch
EAN
9783565271474
Herausgeber
epubli
Sonderedition
Nein
Autor
Alina Frost
Seitenanzahl
224
Auflage
1
Einbandart
Broschiert
Buch Untertitel
Constructing Customer Retention, Lifetime Value Dynamics, and Sustainable Revenue Cycles in Modern Business
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