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Social Media Marketing All-in-One For Dummies
Jan Zimmerman (Taschenbuch, Englisch)
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Beschreibung
Everything your business needs for a successful social media campaign
Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways.
Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
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Technische Daten
Erscheinungsdatum
17.09.2010
Sprache
Englisch
EAN
9780470584682
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Jan Zimmerman
Seitenanzahl
840
Auflage
1
Einbandart
Taschenbuch
Autorenporträt
Jan Zimmerman provides Web marketing and site management services to customers of Watermelon Mountain Web Marketing. She also wrote Web Marketing For Dummies.
Doug Sahlin has written books on everything from Web site building to digital photography, among them Building Web Sites All-in-One For Dummies.
Schlagwörter
Neue Medien
Inhaltsverzeichnis
Introduction.
Book I: The Social Media Mix.
Chapter 1: Making the Business Case for Social Media.
Chapter 2: Plotting Your Social Media Marketing Strategy.
Chapter 3: Managing Your Cybersocial Campaign.
Chapter 4: Joining the Conversation.
Book II: Cybersocial Tools.
Chapter 1: Discovering Helpful Tech Tools.
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media.
Chapter 3: Using Social Bookmarks and Social News.
Book III: Blogs, Podcasts, and Vlogs.
Chapter 1: Developing Your Strategic Mix.
Chapter 2: Building Your Blog.
Chapter 3: Creating a Podcast.
Chapter 4: Producing Your Videocast.
Chapter 5: Measuring Blogging, Podcasting, and Vlogging Metrics.
Book IV: Twitter.
Chapter 1: Getting to Know Twitter.
Chapter 2: Communing with Like-Minded People.
Chapter 3: Twitter Applications and Other Delights.
Chapter 4: Using Twitter with Other Social Media Marketing.
Chapter 5: Measuring Twitter Metrics.
Book V: Facebook.
Chapter 1: Getting to Know Facebook.
Chapter 2: Getting Around on Facebook.
Chapter 3: Using Facebook Features.
Chapter 4: Analyzing Facebook Metrics.
Book VI: LinkedIn.
Chapter 1: Getting Started with LinkedIn.
Chapter 2: LinkedIn Nuts and Bolts.
Chapter 3: Maximizing LinkedIn.
Chapter 4: Measuring Your Results.
Book VII: Other Social Media Marketing Sites.
Chapter 1: Weighing the Business Benefi ts of Minor Social Sites.
Chapter 2: Ning.
Chapter 3: MySpace.
Chapter 4: Flickr.
Chapter 5: Maximizing Stratifi ed Social Communities.
Book VIII: Measuring Your Results; Building on Your Success.
Chapter 1: Delving into Data.
Chapter 2: Comparing Metrics from Different Marketing Techniques.
Chapter 3: Tallying the Bottom Line.
Chapter 4: Making Decisions by the Numbers.
Chapter 5: Multiplying Your Impact.
Chapter 6: Staying Ahead of the Curve.
Index.
Höhe
236 mm
Breite
18.7 cm
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