Google Advertising Tools. Cashing in with AdSense, AdWords, and the Google APIs

03.02.2006

Englisch

9780596101084, 9780596101084

O'Reilly and Associates

Harold Davis

366

1

Broschiert

Inhaltsverzeichnis Preface Part I. Making Money with Your Web Site 1. Build It and They Will Come: Creating Popular Web Sites The Taxonomy of Success Popular Sites: Using Alexa How Much Content Is Enough? Presenting Content Content Architecture Action Items 2. Driving Traffic to Your Site Creating a Plan and a Story Submitting Your Sites to Search Engines Working with Directories Becoming Popular Publishing Press Releases Syndication Feeds Using Email Lists Action Items 3. Optimizing Sites for Search Engine Placement How Your Site Appears to a Bot Excluding the Bot Meta Information Creating a Site with SEO in Mind Avoiding Overly Aggressive SEO Practices Action Items 4. Making Money with Affiliate Programs Kinds of Ad Programs Understanding Affiliate Programs Working with an Affiliate Program Action Items 5. CPC Advertising CPC Terminology Understanding Contextual Relevance CPC Program Vendors Placing CPC Ads on Your Site Action Items 6. Profiting from Adult Sites Creating Adult Sites Making Money with Advertising Publicizing Your Site Action Items Part II. Getting the Most from AdSense 7. Understanding Google, AdSense, and AdWords The Syntax of a Google Query Google's Parts Automated Ad Brokering: AdSense and AdWords Action Items 8. Working with AdSense Applying for an AdSense Account Setting Account Options AdSense Content and AdSense Search AdSense Ad Settings AdSense Search Settings Action Items 9. Making Sense of AdSense Ad Performance Search Performance Your Earnings Tools Beyond AdSense for Tracking Action Items Part III. Working with AdWords 10. Using AdWords Signing up for an Account Creating and Editing Ad Campaigns Ad Groups Site Targeting Getting a Client Manager Account Action Items 11. Improving Campaign and Ad Group Performance Monitoring Your AdWords Activity Optimizing Your Ads Modifying Your Campaigns Action Items 12. AdWords Reporting and Conversion Tracking Using AdWords Reports Working with Conversion Tracking Action Items Part IV. Using the AdWords APIs 13. Understanding the AdWords API Introducing the AdWords API Working with the AdWords API Web Service The AdWords API Services Signing up for a Developer Token Action Items 14. Programming the AdWords API Using the AdWords API with PHP Creating the Campaign Web Service Client Creating a Campaign Creating an AdGroup Adding an Ad Adding Keywords Verifying Your Creation Action Items 15. Navigating the AdWords Objects Hierarchy Working with the AdWords API Web Services Creating Authentication Information Iterating Through the AdWords Hierarchy Action Items 16. Keyword Estimation KeywordEstimatorService Messages and Responses Keyword Requests and Estimates Getting User Information Returning the Keyword Estimate Action Items Glossary Index