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- Startseite
Bücher Englische Bücher Ratgeber & Freizeit Recht, Beruf, Finanzen Execution Drift in Category Creation
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Beschreibung
Technology growth is often celebrated at the moment of early traction. Yet many organizations encounter a hidden challenge: the customers who first embraced the innovation are not the customers who will define long-term scale. This book examines technology marketing from the perspective of category development and market readiness. At its core are three business mechanisms. The first is buyer… psychology and how mainstream customers evaluate risk differently from early adopters. The second is strategic focus, where companies must concentrate resources on narrowly defined market segments before expanding. The third is ecosystem validation, including references, partnerships, and proof structures that reduce uncertainty. The book explores how technology firms unintentionally create execution drift by pursuing broad visibility instead of targeted market penetration. It analyzes decision-making frameworks that help leadership teams identify the most viable bridge between innovation and operational adoption. Across European technology sectors, sustainable growth increasingly depends on trust, measurable value, and market clarity. Understanding the transition from niche enthusiasm to institutional acceptance offers a more realistic view of competitive expansion. Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
Der Umwelt zuliebe
Technische Daten
Erscheinungsdatum
07.06.2026
Sprache
Englisch
EAN
9783565482320
Herausgeber
epubli
Sonderedition
Nein
Autor
Zoe Anderson
Seitenanzahl
240
Auflage
1
Einbandart
Broschiert
Buch Untertitel
Technology companies navigating buyer skepticism after early traction disappears
-.-
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