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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Betriebswirtschaft Real-Time Marketing and PR
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Real-Time Marketing and PR
David Meerman Scott (Gebundene Ausgabe, Englisch)
★★★★★
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Beschreibung
Wake up, it's revolution time!
Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance.
"Real time" means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral… to a global audience. It's when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it.
Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don't have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape.
In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller,David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:
* Develop a business culture that encourages speed over sloth
* Read buying signals as people interact with your online information
* Crowdsource product development, naming, and even marketing materials such as online videos
* Engage reporters to shape stories as they are being written
* Command premium prices by delivering products at speed
* Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers
Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win! Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
Der Umwelt zuliebe
Technische Daten
Erscheinungsdatum
02.11.2010
Sprache
Englisch
EAN
9780470645956
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
David Meerman Scott
Seitenanzahl
244
Auflage
1
Einbandart
Gebundene Ausgabe
Buch Untertitel
How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
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