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Franchising For Dummies
Michael Seid, Dave Thomas (Taschenbuch, Englisch)
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Beschreibung
If you want to own your business but don't want to start from scratch, maybe buying into a franchise is the right choice for you! Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there's plenty you need to know in order to make sure you do it right.
Franchising For Dummies, Second Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
13.10.2006
Sprache
Englisch
EAN
9780470045817
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Michael Seid, Dave Thomas
Seitenanzahl
408
Auflage
2
Einbandart
Taschenbuch
Autorenporträt
Michael Seid is the founder and managing director of Michael H. Seid & Associates, one of the nation's leading franchise consultants.
Dave Thomas was the founder of Wendy's International. He passed away in 2002.
Schlagwörter
Wirtschaft
Inhaltsverzeichnis
Introduction.
Part I: Franchising Basics: Separating the Myths from the Facts.
Chapter 1: The Power of the Brand: Franchising and You.
Chapter 2: Franchising Is More than Just a Food Industry.
Chapter 3: Mirror, Mirror, on the Wall: Am I to Be a Franchisee?
Part II: So You Want to Be a Franchisee?
Chapter 4: Making the Choice: Deciding Which Business Is Right for You.
Chapter 5: Raising Capital: Wowing, Wrangling, and Winning.
Chapter 6: Signing on the Dotted Line: Legal Issues.
Part III: Operating Your Franchise like a Well-Oiled Machine.
Chapter 7: The Start-Up: Setting Your Franchise's Wheels in Motion.
Chapter 8: Hiring, Training, and Other Staffing Decisions.
Chapter 9: Working with Your Franchisor and Fellow Franchisees.
Chapter 10: Attracting and Keeping Customers.
Part IV: Times Change: Deciding What to Do Next.
Chapter 11: Acquiring Other Franchises.
Chapter 12: Acquiring Other Brands.
Chapter 13: When the End Is Nigh.
Part V: On the Flip Side: Building Your Own Franchise.
Chapter 14: From Small Business Owner to Franchisor.
Chapter 15: Growing Your Franchise Family.
Chapter 16: Building the Network: Expanding Wisely.
Part VI: The Part of Tens.
Chapter 17: Ten Keys to Franchise Success.
Chapter 18: Ten Questions to Ask Yourself Before Buying a Franchise.
Part VII: Appendixes.
Appendix A: Glossary of Common Franchise Terms.
Appendix B: About the CD.
Index.
End-User License Agreement.
Höhe
233 mm
Breite
18.7 cm
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