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CEO Capital
Leslie Gaines-Ross (Gebundene Ausgabe, Englisch)
★★★★★
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Optischer Zustand
Beschreibung
The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny.
In CEO Capital, Dr. Gaines-Ross describes in practical terms the strategies to follow--and the obstacles to… avoid--so that CEOs can enhance the reputation of their company during the five stages of their tenure.
CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours.
About the author: Dr. Leslie Gaines-Ross is chief knowledge and research officer at Burson-Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide. Previously, she served as Fortune's communications and marketing director. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
30.01.2003
Sprache
Englisch
EAN
9780471268079
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Leslie Gaines-Ross
Seitenanzahl
288
Einbandart
Gebundene Ausgabe
Buch Untertitel
A Guide to Building CEO Reputation and Company Success
Autorenporträt
Dr. LESLIE GAINES-ROSS is chief knowledge and research officer at Burson-Marsteller, a global communications consultancy with more than 1,600 employees worldwide. She has been the architect behind landmark CEO and corporate reputation research and the creator of www.ceogo.com, the acclaimed Web site devoted exclusively to CEO news and information. Prior to joining Burson-Marsteller, Dr. Gaines-Ross was Fortune magazine's director of communications and marketing.
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