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Bücher Englische Bücher Wissen & Bildung Geisteswissenschaft, Kunst, Musik Kunst Innenarchitektur & Design Die Schwingen des Kranichs – 50 Jahre Lufthansa-Design / The Wings of the Crane – 50 Years ofLufthansa Design
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Die Schwingen des Kranichs – 50 Jahre Lufthansa-Design / The Wings of the Crane – 50 Years ofLufthansa Design
Volker Fischer (Unbekannter Einband, Englisch)
★★★★★
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Beschreibung
The basic features of Deutsche Lufthansa’s present corporate
image emerged almost 45 years ago. It was created by Otl Aicher,
one of the principal figures at the now legendary Hochschule für
Gestaltung in Ulm. Another work by Aicher that spoke to the whole
of Germany, as it were (and still does, in rudiments), is the 1972 corporate
image for the Zweites Deutsches Fernsehen. The corporate
… image he created for the Olympic Games in Munich, which made
an essential contribution to the ambience of the event, has also remained
memorable.
Since the ideas developed by Aicher and his colleagues were
implemented in the early sixties, the airline has been seen worldwide
as a perfect example of a consistently developed corporate
image. Aicher based himself on ideas from the Deutscher Werkbund
and took the company’s entire inventory into consideration:
'house colours, pictorial and typographic logos, typeface, graphic
and typographic rules and standards, photographic style, quality
of support materials, packaging, exhibition systems, architectural
characteristics, forms (design) of interior furnishings and equipment,
style of work and service clothes.'
As well as Otl Aicher, numerous other product and graphic designers,
fashion designers and advertising and marketing agencies
have worked for Lufthansa. They include Otto Firle, whose ideas
led to the crane logo, Hartmut Esslinger and his company frog
design, Priestman & Goode, Müller Romca Industriedesign, Don
Wallance, Wilhelm Wagenfeld, Hans Theo Baumann, Nick Roericht,
Wolfgang Karnagel, Topel & Pauser and the bhar design practice,
fashion designers Uli Richter, Ursula Tautz and Werner Machnick,
Jürgen Weiss, Gabriele Strehle and the Jobis company as well as
the agencies Zintzmeyer & Lux, the Peter Schmidt Group, Ogilvy &
Mather, Young & Rubicam, Spiess/Ermisch/Abel, Springer & Jacoby,
McCann & Erickson and Fanghänel & Lohmann.
An exhibition of the same name at the Museum für Angewandte
Kunst in Frankfurt deals with the same subject as the book.
The internationally known architecture and design historian
Volker Fischer was deputy director of the Deutsches Architekturmuseum
in Frankfurt am Main for over ten years. Since 1995 he
has built up a new design department in the Museum for Applied
Arts in Frankfurt; in addition to his museum work he teaches history
of architecture and design at the Hochschule für Gestaltung
in Offenbach. Volker Fischer is already represented in Edition Axel
Menges by books on Stefan Wewerka, Richard Meier, the Commerzbank
in Frankfurt by Norman Foster and Hall 3 of Messe
Frankfurt am Main by Nicholas Grimshaw. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
30.12.2005
Sprache
Englisch
EAN
9783932565533
Herausgeber
Edition Axel Menges
Sonderedition
Nein
Autor
Volker Fischer
Seitenanzahl
224
Einbandart
Unbekannter Einband
Höhe
298 mm
Breite
24.2 cm
-.-
★★★★★
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