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Toy Monster
Jerry Oppenheimer (Unbekannter Einband, Englisch)
★★★★★
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Optischer Zustand
Beschreibung
An eye-popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company… under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.
Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz.
* Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world
* Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company
* Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam
Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
19.02.2010
Sprache
Englisch
EAN
9780470548585
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Jerry Oppenheimer
Seitenanzahl
280
Einbandart
Broschiert
Einbandart Details
Trade Paperback (US)
Buch Untertitel
The Big, Bad World of Mattel
Hersteller: Wiley, Boschstrasse 12, Weinheim, Deutschland, 69469, product_safety@wiley.com, Wiley-VCH GmbH
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★★★★★
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