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Technische Daten
Erscheinungsdatum
09.05.2008
Sprache
Englisch
EAN
9781841127903
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Peter Fisk
Seitenanzahl
460
Auflage
1
Einbandart
Gebundene Ausgabe
Buch Untertitel
A More Inspired Approach to Business Growth
Schlagwörter
Unternehmensstrategie
Inhaltsverzeichnis
Inspiration.
Think different.
Intelligence and imagination.
Extraordinary results.
PART 1: RIGHT BRAIN, LEFT BRAIN.
Track 1: Fast Growth.
The seven lives of business.
Insight 1: Crocs.
Growth and value creation.
Insight 2: Red Bull.
Platforms for accelerating growth.
Insight 3: GE.
Track 2: Business Bubbles.
Riding the growth waves.
Insight 4: Kikkoman.
Business hotspots.
Insight 5: Second Life.
Unlocking the growth drivers.
Insight 6: Li & Fung.
Track 3: Entrepreneurial Leaders.
Seven lives and seven leaders.
Insight 7: Apple.
Entrepreneurs, leaders and managers.
Insight 8: Shanghai Tang.
The new business leaders.
Insight 9: Umpqua Bank.
PART 2: FUTURE BACK, NOW FORWARD.
Track 4: Growth Markets.
Finding the new markets first.
Insight 10: Nike.
Growing with adjacency.
Insight 11: Disney.
The best markets.
Insight 12: Tchibo.
Track 5: Smarter Strategies.
Business with a higher purpose.
Insight 13: Diageo.
Making the right choices.
Insight 14: Natura.
Business jazz.
Insight 15: Gucci.
Track 6: Business Innovation.
Getting a new worldview.
Insight 16: Cirque du Soleil.
The power of concepts.
Insight 17: 3M.
Disruptive creativity.
Insight 18: Zara.
PART 3: OUTSIDE IN, INSIDE OUT.
Track 7: Customer Power.
Deep diving for new insights.
Insight 19: Diesel.
Getting a customer perspective.
Insight 20: FC Barcelona.
Being a customer business.
Insight 21: Bang & Olufsen.
Track 8: Brand Propositions.
Brands that define you.
Insight 22: Chupa Chups.
Propositions that engage you.
Insight 23: Stella Artois.
Experiences that do more for you.
Insight 24: Tate Modern.
Track 9: Market Networks.
The power of networks.
Insight 25: Net a Porter.
Customer networks.
Insight 26: Current TV.
Network marketing.
Insight 27: News Corporation.
PART 4: RADICAL IDEAS, PRACTICAL ACTION.
Track 10: Energising People.
A passion for your people.
Insight 28: Google.
Living the new workstyle.
Insight 29: Ferrari.
Igniting your own potential.
Insight 30: FedEx.
Track 11: Inspiring Change.
Setting the agenda for change.
Insight 31: Proctor & Gamble.
Making change happen.
Insight 32: Marks & Spencer.
Transforming leaders.
Insight 33: Haier.
Track 12: Delivering Results.
Building the invisible business.
Insight 34: Green & Blacks.
Managing for high performance.
Insight 35: Porsche.
Searching for the edge.
Insight 36: Berkshire Hathaway.
The Genius Lab.
Business brainscan.
High performing organisations.
High performing people.
Evaluating your "genius" potential.
More genius.
Genius live.
Genius works.
Genius books.
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