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Technische Daten
Erscheinungsdatum
06.05.2011
Sprache
Englisch
EAN
9780470474310
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Erin Manning
Seitenanzahl
288
Auflage
1
Einbandart
Broschiert
Autorenporträt
Erin Manning is a natural entrepreneur who turned her passion for photography into a successful business. As a professional photographer, she specializes in lifestyle imagery for clients such as AT&T, Bank of America, and Disney.
Schlagwörter
Digitalfotografie
Inhaltsverzeichnis
CHAPTER 1 PERSONAL DISCOVERY.
My Journey.
In the beginning.
Progress.
Self-Evaluation.
Assessing interests, skills, and experience.
Current photography work.
Learning Curve.
Develop your creative eye.
Take classes.
Join photo groups.
Research the market.
Build a network.
CHAPTER 2 EQUIPMENT ESSENTIALS.
dSLR Cameras.
Image Storage.
Memory cards.
External hard drives.
Lenses.
Focal length.
Lens speed.
Lighting.
Flashes and strobes.
Continuous lights.
Manipulating light.
Tripods and Monopods.
Miscellaneous Camera Equipment.
Computer Equipment.
CHAPTER 3 PORTRAIT PHOTOGRAPHY.
Q&A with a Working Pro.
Essential Gear.
Before the Shoot.
Scouting locations.
Selecting props.
Working with wardrobe and makeup.
At the Shoot.
Connect with your subject.
Choose the best light.
Position your subject.
Capture candid moments.
General tips.
Photographing Babies, Kids, and Teens.
Photographing Groups.
CHAPTER 4 SPORTS PHOTOGRAPHY.
Lessons from a Part-Time Sports Photographer.
Essential Gear.
Before the Shoot.
At the Shoot.
General Tips.
Q&A with a Working Pro.
CHAPTER 5 WEDDING PHOTOGRAPHY.
Q & A with a Working Pro.
Essential Gear.
Camera.
Lenses.
Lighting.
Before the Shoot.
At the Shoot.
Trends.
CHAPTER 6 FOOD AND PRODUCT PHOTOGRAPHY.
Q&A with a Working Pro.
Essential Gear.
Before the Shoot.
At the Shoot.
CHAPTER 7 TRAVEL PHOTOGRAPHY.
Q & A with a Working Pro.
Essential Gear.
dSLR camera and lenses.
Compact cameras.
Filters.
Tripods, monopods, and heads.
Laptop.
External hard drives and DVDs.
Geotagging.
Equipment bag.
Before the Shoot.
Travel planning.
Equipment security.
At the Shoot.
CHAPTER 8 SHOW ME THE MONEY.
Selling to Consumers.
Families.
Business portraits.
Actors.
Selling to Businesses.
Tapping the stock-photography market.
Pursuing publication work.
The fine-arts market.
Q&A with a fine-art agent.
Commercial advertising.
Entering contests.
CHAPTER 9 MARKETING.
Research the Market.
Local demographics.
Local competition.
Develop Your Brand.
Your style.
Your company name.
Your logo and other design elements.
Marketing Tools.
Business cards, letterhead, and other promotional print material.
Web site.
Blog.
Social media.
E-mail marketing.
Advertising.
Referrals.
Networking.
CHAPTER 10 DIGITAL DARKROOM.
Organize Your Images.
Selecting and editing.
Naming files.
Metadata.
Tagging.
Keywords.
Choose Software.
Enhance Your Images.
Image Handling Tips.
Preserve Your Images.
Print Your Images.
EPILOGUE.
APPENDIX A TAKING CARE OF BUSINESS.
APPENDIX B RESOURCES.
GLOSSARY.
INDEX.
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