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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing Islamic Branding and Marketing
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Islamic Branding and Marketing
Paul Temporal (Gebundene Ausgabe, Englisch)
★★★★★
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Optischer Zustand
Beschreibung
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will… make up 26.4 percent of the world's total projected population of 8.3 billion.
As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as:
* How is the global Muslim market structured?
* What opportunities are there in Islamic brand categories, including the digital world?
* What strategies should non-Muslim companies adopt in Muslim countries?
More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.
Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company. Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
Der Umwelt zuliebe
Technische Daten
Erscheinungsdatum
24.06.2011
Sprache
Englisch
Originalsprache
Englisch
EAN
9780470825396
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Paul Temporal
Seitenanzahl
356
Auflage
1.
Einbandart
Gebundene Ausgabe
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★★★★★
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