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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Management Game-Changing Strategies. How to Create New Market Space in Established Industries by Breaking the Rules
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Game-Changing Strategies. How to Create New Market Space in Established Industries by Breaking the Rules
Constantinos C. Markides (Gebundene Ausgabe, Englisch)
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Beschreibung
Praise for Game-Changing Strategies
"This is the most exciting book I have read in years! Clearly written and crammed with interesting ideas that are brought to life with real-company examples, Game-Changing Strategies will change the way managers approach strategy-making in their organizations. Should be required reading for top executives and anyone interested in business-model innovation."… -Peter Schou, founder and former CEO, Lån & Spar Bank A/S, Denmark; administrator and director, Lån & Spar Fond
"Costas Markides really understands what it takes to innovate in a large corporation. This clear-eyed analysis cuts through the complexity that has muddied our understanding of strategic innovation, then does what so few other books on the topic have done: it provides practical guidance on how to implement the change. Academics will admire it for the powerful concepts, but executives will devour it for the practical insights. This is not a book for the corporate library; it belongs on the desk of any serious manager-and within easy reach."
-Christopher A. Bartlett, Thomas Casserly Professor of Business Administration, Emeritus, Harvard Business School
"Business-model innovations can change the rules of an industry and unlock enormous sources of new value. Yet many companies find changing their business model a hazardous and sometimes fatal journey. Game-Changing Strategies provides a fresh and insightful perspective on how companies can navigate this journey successfully and profit from business-model change. Based on a decade of research and filled with real-world examples, the book shows how managers of both established and entrepreneurial companies can change, and raise, their game."
-Eric D. Beinhocker, author, The Origin of Wealth
"By emphasizing the organizational challenges of implementing radical new business models, Game-Changing Strategies provides a useful road map to companies that aspire to innovate in their business model. ?I thoroughly recommend this book to those courageous enough to consider breaking the rules in their industries."
-Mark Price, managing director, Waitrose, United Kingdom 3,19 €
Gebundene Ausgabe | Exzellent
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Technische Daten
Sprache
Englisch
EAN
9780470276877
Herausgeber
John Wiley & Sons
Autor
Constantinos C. Markides
Seitenanzahl
256
Einbandart
Gebundene Ausgabe
Inhaltsverzeichnis
Introduction.
1. The Innovation Is in the Business Model~MS.
2. Discovering New Business Models~MS.
3. Creativity Is Not Enough: From Discovering to Implementing New Business Models~MS.
4. Using Dual Business Models to Compete: Is a Separate Unit Necessary~MS?
5. Separation Is Not Enough: How to Achieve Ambidexterity~MS.
6. Responding to Business-Model Innovation~MS.
7. When Would Established Firms Discover New Business Models~MS?
8. Rethinking Innovation in the Big Firm~MS.
Appendix A: Examples of a Few Less Well-Known Business Model Innovators~MS.
Appendix B: How to Enhance Corporate Creativity~MS.
Appendix C: How to Measure Relatedness Between Two Markets~MS.
Notes.
References.
Acknowledgements.
The Author.
Index.
Höhe
236 mm
Breite
16 cm
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