Consumer Behaviour 2e

01.06.2009

Englisch

9780470994658, 9780470994658

Wiley

Evans

576

2

Broschiert

Part One - Individual Aspects of Consumer Behaviour * Consumer Motives, Values and Motivation Research * Consumer Response to Marketing Actions: Exposure, Attention and Perception * Consumer Response to Marketing Actions: Learning and Attitudes * Consumer Response to Marketing Actions: Action, Post-Purchase and Involvement * Consumer Demographics * Consumer Psychographics Part 1 Article Part Two - Social and Group Aspects of Consumer Behaviour * Social Group, Tribal, Postmodern and Household Buying Influences * Culture and Subculture Part 2 Article Part 3 Integrated Approaches to Consumer Behaviour * Organizational Buying Behaviour * New Product Buying * Repeat, Loyal and Relational Buying * Data-Based Consumer Behaviour * Consumer Misbehaviour Part 3 Article

2540 mm

203 cm